One of the biggest cement producers in India, Shree Cement Limited, has introduced a number of new brand offers, with “Bangur” serving as the master brand, along with a redesign of its corporate brand identity. The concept of “Build Smart,” which encapsulates the company’s organizational philosophy, customer offer, and national ambition, serves as the foundation for the new Bangur brand identity.
A new advertising campaign for the Bangur master brand has been announced, including renowned Bollywood actor Mr. Sunny Deol as the brand sponsor.
An elegant occasion held in New Delhi marked the announcement of the new corporate identity. More than 8,000 people, including dealers, retailers, stockists, and other channel partners, attended the event.
Among the major achievements of the rebranding was the introduction of:
- A fresh visual identity and logo: The redesigned brand logo for Bangur Cement represents the company’s progression with a modern style that reflects its progressive philosophy.
- Launch of a redesigned product range: Innovative improvements have been made to a variety of products, demonstrating creativity and progress in response to changing consumer demands.
- Bangur Magna’s launch: a superior product offered at a premium with a pack that stands out greatly
- Beginning of the new marketing initiative: The Mr. Sunny Deol advertisement will run throughout TV, digital, outdoor, print and retail.
- Scaling up digitally: Emphasizing influencer initiatives with builders, engineers, masons, and merchants.
The company’s reaffirmed commitment to embracing sustainability and pursuing eco-friendly activities that are in line with its environmental responsibilities.
The redesigned brand of Shree Cement showcases the company’s dedication to quality, innovation, and client pleasure. The company’s intention to promote and sell all cement variations—OPC, PPC, and PSC—across all of its geographic regions under the redesigned “Bangur” brand has been articulated with the launch of its new brand identity.
The managing director of Shree Cement Ltd., Mr. Neeraj Akhoury, stated :
“The introduction of ‘Bangur’ as the primary brand aligns with our approach of evaluating and adapting to changing consumer attitudes and increasing expectations. The idea is to use “Bangur” as the company’s main brand, with a modern and recognizable look. Our goal with this makeover is to establish a stronger relationship with our clients by offering them distinctive experiences and goods that set us apart.